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Business Insight A collaboration withThe Wall Street Journal

CORPORATE REPUTATION

Does Being Ethical Pay?

Moving toward ‘socially responsible’ production appears to be a wise investment

That and more in the latest Business Insight, including:

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OPERATIONS

Sharing Global Supply Chain Knowledge

Matthew B. Myers and Mee-Shew Cheung
In the supply chain, knowledge sharing may accrue advantages to either the buyer or the seller, depending on the environmental and organizational conditions encountered.
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Spring 2008 Issue

Volume 49, Number 2

FEATURE ARTICLES

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MARKETING

Giving Customers a Fair Hearing

Anthony W. Ulwick and Lance A. Bettencourt
Surveys that ask for reactions to potential solutions do not define customer need. Rather, companies should tap customer expertise by having customers define the job that a product or service must perform.
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THE ORGANIZATION

Managing a Corporate Cultural ‘Slide’

John Humphreys and Hal Langford

Managers can avoid the risks of wholesale change if they’re alert to the need for more frequent, smaller cultural changes. Given the choice, wouldn’t most leaders prefer a low-level struggle with change rather than a fierce, wholesale smackdown?

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More from the Spring Issue:

COLUMNS AND DEPARTMENTS

MANAGING PEOPLE

Crucibles of Leadership Development

Robert J. Thomas

Aspiring leaders need guidance on how to mine their business experiences for insight about leading and adapting to change. Hells Angels and Mormons provide surprising examples of enabling experiential learning.

GLOBAL BUSINESS

How to Win in Emerging Markets

Satish Shankar, Charles Ormiston, Nicolas Bloch, Robert Schaus and Vijay Vishwanath

Leading consumer product companies have figured out how to navigate emerging markets. New case studies expose six key approaches.

ON THE OTHER HAND

The Beneficent Dragon

Joseph Fuller

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