Winter 2008 Volume 49, Number 2 Buy this issue $24.95

Contraria
Don’t Confuse Reputation With Brand
Richard Ettenson and Jonathan Knowles

In Context
When Bad People Rise to the Top
Terry Leap

Human Resources
Using Corporate Social Responsibility to Win the War for Talent
C.B. Bhattacharya, Sankar Sen and Daniel Korschun

Innovation
Institutionalizing Innovation
Scott D. Anthony, Mark W. Johnson and Joseph V. Sinfield

Innovation
Implementing a Learning Plan to Counter Project Uncertainty
Mark P. Rice, Gina Colarelli O’Connor and Ronald Pierantozzi

Communication Technology
The Six Key Dimensions of Understanding Media
JoAnne Yates, Wanda J. Orlikowski and Anne Jackson

Operations
When Supplier Partnerships Aren’t
Brian Slobodow, Omer Abdullah and William C. Babuschak

Behavior
Applying (and Resisting) Peer Influence
Vladas Griskevicius, Robert B. Cialdini and Noah J. Goldstein

INTELLIGENCE: New developments, research and ideas in management

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Why VIPs Shouldn’t Get the Best Tech Support Joe Hogan How to Increase a Company’s Risk Taking Supply Risk in Fragile Contracts Çağrı Haksöz and Ashay Kadam Co-opetition Without Borders Competing Against Low-Cost Countries Does Corporate Governance Matter? The Benefits of City Locations Being in the “Out” Crowd What Was Obvious No Longer Is William Barrett What Makes Information Workers Productive

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